More Than a Marketplace

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Signature Events

July 31, 2026
By Doug Peters, CCE, IOM

One of my favorite things about Abilene is that we're a community made up of many different stories, cultures, and traditions. When we take the time to learn from one another, support one another, and do business together, our entire community grows stronger.

That's exactly what Business Mercado is all about.

On Saturday, October 10, the Abilene Chamber's Hispanic Business Council will host Business Mercado 2026: Fiesta en el Barrio – Bringing Neighborhoods Together at the Abilene Convention Center from 10:00 AM to 2:00 PM. This annual event celebrates Hispanic culture while creating meaningful opportunities for businesses to connect with one of the fastest-growing consumer markets in our region.

Business Mercado is much more than a trade show. It's a vibrant, family-friendly event filled with live entertainment, including mariachis, ballet folklórico, local businesses, community organizations, and hundreds of visitors who come ready to shop, connect, and celebrate. Whether you're introducing your business to new customers, strengthening existing relationships, or simply looking to be part of an incredible community event, Business Mercado offers something for everyone.

Every year, I'm inspired by the businesses that invest in this event. They understand that building relationships starts with showing up, listening, and becoming part of the community. That's what Business Mercado makes possible.

If your business is looking to expand its reach, increase brand awareness, and connect with new customers in an exciting and welcoming atmosphere, now is the time to reserve your booth.

I hope you'll join us as we celebrate our diverse community and continue building bridges through business.

Learn more and reserve your booth today:

Business Mercado 2026 Exhibitor Information & Registration